The business world is constantly changing and businesses must be able to adapt in order to survive. The pandemic has caused significant economic challenges and a shift towards digital commerce, but physical spaces for meaningful connections between merchants and customers are also still important. Businesses need to be agile in order to survive the potential recession and other unpredictable events.

Most ecommerce businesses were prepared for sales
to level off during the post-pandemic hangover, but the
further descent of the economy in 2022 caught many
brands off guard. Over 70%69of businesses around
the world are preparing for a potential recession in
2023.