Details, key takeaways, and more.
The report provides a great overview of where the industry is moving and what dynamics have changed during the pandemic.
It is based on an online survey of more than 10,000 consumers in 11 countries conducted in September 2020, as well as extensive global Shopify sales data from January 2018 to September 2020.
It is an important read if you would like to stay relevant in the upcoming years.
The pandemic kick-started a behavioral shift to ecommerce that young consumers will continue to drive forward. Brands need to strengthen their omnichannel strategies, invest in their social media presence, and demonstrate authenticity to have staying power.